Spark
An app that matches beginner artists and recruiters.
An app that matches beginner artists and recruiters.
An app that matches beginner
artists and recruiters.
Overview
Overview
The Spark app empowers beginner artists to seamlessly apply for the Exposure Festival, enabling festival teams to effortlessly sort and filter applicants for optimal selection.
The Spark app empowers beginner artists to seamlessly apply for the Exposure Festival, enabling festival teams to effortlessly sort and filter applicants for optimal selection.
Challenge
Challenge
Submitting applications was previously a chaotic and unstructured process, creating significant barriers for both artists and festival coordinators. This leads to difficulties in collecting information about the bands, inconsistent communication, lack of feedback for rejected applicants.
Submitting applications was previously a chaotic and unstructured process, creating significant barriers for both artists and festival coordinators. This leads to difficulties in collecting and processing information about the bands, inconsistent communication, lack of feedback for rejected applicants.
Solution
Solution
Comprehensive application that unites musicians and festival teams in a single, efficient platform. Musicians can easily submit their details, communicate directly with festival teams, and schedule rehearsals-all within the Spark app.
Comprehensive application that unites musicians and festival teams in a single, efficient platform. Musicians can easily submit their details, communicate directly with festival teams, and schedule rehearsals-all within the Spark app.
Comprehensive application that unites musicians and festival teams in a single, efficient platform. Musicians can easily submit their details, communicate directly with festival teams, and schedule rehearsals-all within the Spark app.
User Research
User Research
To gain deep insights into the user experience, we conducted interviews with the festival team, uncovering their key communication challenges and organizational hurdles. Gaining insight into their perspectives helped us design solutions that directly address these issues.
User Persona
User Persona
Festival Recruiter
David stern, 35
David stern, 35
With over a decade of experience in the music industry, David specializes as a festival recruiter and event coordinator, focusing on discovering and booking emerging artists for festivals.
David is a festival recruiter and event coordinator with over 10 years of experience in the music industry, specializing in booking emerging artists for festivals. Based in Israel, he is doriented, efficient, and passionate about discovering new talent.
Pain Points
Pain Points
David faces significant challenges due to disorganized communication. Crucial information is often scattered across emails, WhatsApp, and phone calls, which leads to confusion and missed opportunities.
Main Goals
Main Goals
David aims to discover talented artists who align with the festival’s vibe while attracting a diverse audience. He seeks to streamline the artist selection process by implementing a centralized system that enhances efficiency and clarity.
David aims to discover talented artists who align with the festival’s vibe while attracting a diverse audience. He seeks to streamline the artist selection process by implementing a centralized system that enhances efficiency and clarity.
Insights
It is difficult to collect information about artists interested in performing
at the festival.
It is difficult to collect information about artists interested in performing
at the festival.
Difficult to collect information about artists interested in performing at the festival efficiently and in a centralized manner.
Instead of being organized in one centralized location, communication
with artists is fragmented across emails, WhatsApp, and phone calls.
Instead of being organized in one centralized location, communication
with artists is fragmented across emails, WhatsApp, and phone calls.
New artists performing at the Exposure Festival do not receive
feedback from the club’s team.
New artists performing at the Exposure Festival do not receive
feedback from the club’s team.
The selection and preparation process for each band requires
many hours of staff work.
The selection and preparation process for each band requires
many hours of staff work.
User Flow Chart
User Flow Chart
Team
Team
Providing feedback
Artist
Artist
Application submission to perform at the festival
Application submission
to perform at the festival
Candidate Approval
Candidate Approval
Candidate Approval
Information Architecture
Information Architecture
Wireframes
Wireframes
User Onboarding Experience
User Onboarding Experience
Team Flow
Team Flow
Artists Flow
Artists Flow
👀 You scrolled all the way here? High five! ✋
👀 You scrolled all the way here? High five! ✋