Spark
Spark
Spark
An app for beginner artists
An app for beginner artists
An app for beginner artists
Overview
Overview
The app allows beginner artists to apply for participation in the Exposure Festival, while the Festival team can sort and filter the applicants. An artist/band that gets accepted will receive updates on the rehearsal and preparation schedule within the app.
The app allows beginner artists to apply for participation in the Exposure Festival, while the Festival team can sort and filter the applicants. An artist/band that gets accepted will receive updates on the rehearsal and preparation schedule within the app.
Challenge
Challenge
The process of submitting applications and preparing bands for participation in the Exposure Festival is unstructured, inefficient, and impersonal. This leads to difficulties in collecting and processing information about the bands, inconsistent communication, lack of feedback for rejected applicants.
The process of submitting applications and preparing bands for participation in the Exposure Festival is unstructured, inefficient,
and impersonal. This leads to difficulties in collecting and processing information about the bands, inconsistent communication, lack of feedback for rejected applicants.
Solution
Solution
An User-Friendly application which connects musicians and the festival teams in one place. Musicians submit their details, communicate, and schedule rehearsals all within the app. The team reviews applications, provides feedback, and tracks preparation. It streamlines the process, improving efficiency and communication.
An User-Friendly application which connects musicians and the festival teams in one place. Musicians submit their details, communicate, and schedule rehearsals all within the app. The team reviews applications, provides feedback, and tracks preparation. It streamlines the process, improving efficiency and communication.
An User-Friendly application which connects musicians and the festival teams in one place. Musicians submit their details, communicate, and schedule rehearsals all within the app. The team reviews applications, provides feedback, and tracks preparation. It streamlines the process, improving efficiency and communication.
Role
Role
Product Design, Design System.
Product Design, Design System.
Product Design, Design System.
Main Goal
Main Goal
To simplify the application and communication process for musicians and festival organizers by keeping everything in one place and making collaboration clearer and more efficient.
To simplify the application and communication process for musicians and festival organizers by keeping everything in one place and making collaboration clearer and more efficient.
App Includes:
App Includes:
Information about the club itself
Information about the club itself
Presentation of the club’s team
Presentation of the club’s team
Microcopy full of personality and humor
Microcopy full of personality and humor
Tips for a beginner band
Tips for a beginner band
Guidance and personal attention for festival applicants
Guidance and personal attention for festival applicants
Guidance and personal attention for festival applicants
#1 User Persona
#1 User Persona
Artist Persona
Artist Persona
Daniela Turgeman, 23
Daniela Turgeman, 23
Daniela started writing songs from a young age and only recently, in 2021, fulfilled her dream by releasing an album with 7 original songs along with a professionally produced music video. She has performed at several small festivals in northern Israel. Her songs are mainly in English, in a pop and punk style.
Daniela started writing songs from a young age and only recently, in 2021, fulfilled her dream by releasing an album with 7 original songs along with a professionally produced music video. She has performed at several small festivals in northern Israel. Her songs are mainly in English, in a pop and punk style.
Daniela started writing songs from a young age and only recently, in 2021, fulfilled her dream by releasing an album with 7 original songs along with a professionally produced music video. She has performed at several small festivals in northern Israel. Her songs are mainly in English, in a pop and punk style.
Pain Points
Pain Points
Communication with festival organizers she has worked with in the past has often been messy, making it hard to keep track of decisions, switching between emails one day and WhatsApp messages the next. Additionally, there is no follow-up communication with organizers after the festival, making it difficult to get feedback or know if she would be invited again.
Communication with festival organizers she has worked
with in the past has often been messy, making it hard to keep track of decisions, switching between emails one day and WhatsApp messages the next. Additionally, there is no follow-up communication with organizers after the festival, making it difficult to get feedback or know if she
would be invited again.
Main Goals
Main Goals
She wants to apply for the festival but is unsure if she has enough experience, so she hopes to learn more about the event and its style before submitting her application for the Exposure Festival.
She wants to apply for the festival but is unsure if she
has enough experience, so she hopes to learn more about the event and its style before submitting her application
for the Exposure Festival.
#2 User Persona
#2 User Persona
Festival Coordinator
Festival Coordinator
David stern, 35
David stern, 35
David is a Event Coordinator with over 10 years of experience in the music industry, specializing in booking emerging artists for festivals. Based in Israel, he is detail-oriented, efficient, and passionate about discovering new talent.
David is a Event Coordinator with over 10 years of experience in the music industry, specializing in booking emerging artists for festivals. Based in Israel, he is detail-oriented, efficient, and passionate about discovering new talent.
Pain Points
Pain Points
David struggles with disorganized communication, with information scattered across emails, WhatsApp, and calls, leading to confusion and missed details. Additionally, there is a feedback gap, with no structured way to provide post-festival feedback, leaving artists unaware of their performance quality.
David struggles with disorganized communication, with information scattered across emails, WhatsApp, and calls, leading to confusion and missed details. Additionally, there is a feedback gap, with no structured way to provide post-festival feedback, leaving artists unaware of their performance quality.
Main Goals
Main Goals
David aims to discover fresh, talented artists who align with the festival’s vibe while attracting a diverse audience. He wants to streamline the artist selection process with a centralized system, ensuring smooth communication from application to performance. Providing constructive feedback to help artists grow and maintain positive relationships is important to him.
David aims to discover fresh, talented artists who align with the festival’s vibe while attracting a diverse audience. He wants to streamline the artist selection process with a centralized system, ensuring smooth communication from application to performance. Providing constructive feedback to help artists grow and maintain positive relationships is important to him.
User Research
User Research
We interviewed the festival team to explore communication challenges and organizational difficulties. Gaining insight into their perspectives helped us design solutions that directly address these issues and effectively meet user needs.
We interviewed the festival team to explore communication challenges and organizational difficulties. Gaining insight into their perspectives helped us design solutions that directly address these issues and effectively meet user needs.
We interviewed the festival team to explore communication challenges and organizational difficulties. Gaining insight into their perspectives helped us design solutions that directly address these issues and effectively meet user needs.
Pain Points
Pain Points
Difficult to collect information about artists interested in performing at the festival efficiently and in a centralized manner.
Communication with artists is scattered across emails, WhatsApp, and calls instead of being organized in one place.
New artists performing at the Exposure Festival do not receive feedback from the club’s team.
The selection and preparation process for each band requires many hours of staff work.
Bands applying through the festival’s website feel there is no clear point of contact or human presence behind the selection committee.
Difficult to collect information about artists interested in performing at the festival efficiently and in a centralized manner.
Communication with artists is scattered across emails, WhatsApp, and calls instead of being organized in one place.
New artists performing at the Exposure Festival do not receive feedback from the club’s team.
The selection and preparation process for each band requires many hours of staff work.
Bands applying through the festival’s website feel there is no clear point of contact or human presence behind the selection committee.
Market Research
Market Research
We carried out thorough competitor research to evaluate the strengths and weaknesses of other platforms offering similar services. This analysis helped identify key areas where we can improve and innovate, ensuring our platform delivers the best solutions for our users.
We carried out thorough competitor research to evaluate the strengths and weaknesses of other platforms offering similar services. This analysis helped identify key areas where we can improve and innovate, ensuring our platform delivers the best solutions for our users.
The annual summer festival of Drum & Bass Music students provides an opportunity for students to gain exposure to a large audience while receiving professional guidance from the venue’s team.
The annual summer festival of Drum & Bass Music students provides an opportunity for students to gain exposure to a large audience while receiving professional guidance from the venue’s team.
The festival, held once a year in the UK, provides an opportunity for approximately 500 emerging artists from around the world to perform in front of an audience, gain exposure to music industry professionals, and showcase new talents.
The festival, held once a year in the UK, provides an opportunity for approximately 500 emerging artists from around the world to perform in front of an audience, gain exposure to music industry professionals, and showcase new talents.
A bar dedicated to music lovers. Performances by emerging and lesser-known musicians take place in the early evening, followed by jam sessions later at night, sometimes featuring well-known and veteran musicians.
A bar dedicated to music lovers. Performances by emerging and lesser-known musicians take place in the early evening, followed by jam sessions later at night, sometimes featuring well-known and veteran musicians.
Information Architecture
Information Architecture
Artists
Artists
Festival Coordinator
Festival Coordinator
Flow Chart
Flow Chart
Artist
Artist
Application submission to perform at the festival
Application submission to perform at the festival
Team
Team
Writing a feedback
Writing a feedback
Candidate Approval
Candidate Approval
Candidate Approval
Candidate Approval
Wireframes
Wireframes
Onboarding
Onboarding
Team Flow
Team Flow
Artists Flow
Artists Flow
Thank You
Thank You
Thank You
👀 You scrolled all the way here? High five! ✋
👀 You scrolled all the way here? High five! ✋